Drop 001 is intentionally small.
No loud graphics. No synthetic blends. No trend-driven decisions. Just clean, durable pieces designed to be worn often and lived in fully.
I started J. Wayne Co. because most clothing today feels temporary. It’s built for attention, not longevity. I wanted the opposite, clothes that feel grounded, wear well, and don’t need to make noise to matter.
Drop 001 reflects that belief.
100% cotton. Thoughtful weight. Grounded tones. Clean construction.
Pieces meant to move with you, hold their shape, and look better over time.
This isn’t about launching fast or launching big.
It’s about starting right.
— J. Wayne